Campaign Targets: Website TrafficLeads - Phone calls & EmailsSalesBrand AwarenessTesting Adwords Validity
Target Audience - Demographics, interests, ages, locations, behaviours?
Has clients set up an adwords account yet? YesNoIn the process
Has analytics been linked to adwords account yet? YesNoIn the process
Has client set adwords budget yet? YesNoNeed to confirm
What Conversions to track? Form SubmissionsPurchasesClick to callsContact PageWhatsapp clicks
Adwords Campaign Types: Search - ads on search resultsDisplay - on partner websites e.g. youtube,ShoppingVideo Campaign
Geographical Areas we want to target - one per line?
Advert languages - one per line?
Start and end date for campaign - if applicable
Devices you want to appear on: Desktopmobiletablets
Set budget, work out per day and per month - EXPLAIN HOW GOOGLE USES IT!
From budget work out suggested Ad Groups - Organise KWs into specific ad groups for better relevance
Bidding strategy Broad matchPhrase matchExact Matchnegative keywords
Suggested negative keywords
Ad copy creation - Engaging content - Headline, Description (USP), CTA e.g. Free quote
Ad copy extensions - site links - CALL, LOCAL, CALL OUT, STRUCTURE SNIPPET or PRICE extensions
Landing Page optimisation
OUR Service recommended based on budget, ad groups, ad variations and projected bid adjustment £50pm - <£250 budget£100pm - <£500 budget£150pm - <£1000 budget£250pm - <£5000 budgetCustom
